workshops

Coming in June:
Email Marketing – Live, Interactive Workshop Series for Makers

Do you want to ‘make it’ as a maker?

Email marketing is essential to growing a successful handmade business online – but it can seem overwhelming and complicated! I mean, what software should you use, what do you send, and why isn’t Instagram + other social media enough by itself?

In this interactive workshop series, we (Jess, Mik & Deb from The Business of Making) will guide you through a 3-step process to set up, plan, and grow your email list.

No more ‘I’ll get it done one day’ – spend these 3 sessions with us and you will get it done.

These aren’t ‘watch and do later’ workshops – we’re going to teach you what to do, then actually make time for you to get the work done while you’re there.

This is as close as it gets to working with us 1-on-1.

WORKSHOP 1

Getting your email list started:

How to set up your mailing list & craft a welcome sequence that will make your customers fall in love with you and your biz.

What even IS a mailing list? How do you legally collect and send bulk emails to your customers? What software should you use? And how do you ensure that they know what you’re all about, and how you can help them?

In this workshop, we’ll show you exactly what you need to have in place to start your email list and how to craft a welcome sequence that will make your customers fall in love with you and your biz (even if you’re a total newbie!)

WORKSHOP 2

Emailing your list:

How to create a 3-month email content calendar so you know what to send and when to send it

What should you be sending to your new email subscribers?

Now that you’ve got your email list set up, what should you talk about in your emails? How do you use your email list to sell your products without being salesy?

You’ll come out of this working with a 3-month email marketing plan so you don’t have to wonder what you should send anymore.

WORKSHOP 3

Growing your email list:

How to get people to sign up and turn those social media followers into paying customers.

Now that you’ve got everything set up, how do you actually get people to sign up for your email list?

In this last workshop, we’ll help you craft your marketing strategy so you can get started growing your list, right now.