welcome to the results of the
2020 state of handmade survey
Our goal was to collect as much data as we could about the state of the handmade industry – from how many hours people were working, to what platforms they were selling on, how much they were making, and much, much more.
We ran the survey from late December 2019 to February 14, 2020.
We had a total of 1,827 respondents from many countries – predominently the USA, Australia, Canada, and the United Kingdom.
Huge thanks to ALL of you who not only participated, but also shared the survey with your communities – we couldn’t have done this without your help!
Here are the results.
We will be cross-examining and discussing the results of the survey on our podcast over the coming months. Listen to all our current and past episodes here.
Please feel free to Pin and share these graphics far and wide! If you share on Facebook or Instagram, simply tag us @thebusinessofmaking.

demographics



BUSINESS GOALS AND STRATEGY













MONEY AND FINANCES





AUSTRALIAN DATA (IN AUD)




EUROPEAN DATA (IN EUR)




UNITED STATES DATA (IN USD)




CANADIAN DATA (IN CAD)




GBP
UNITED KINGDOM DATA (IN GBP)




MARKETING DATA






