by TBOM | Jun 12, 2019 | Marketing, Podcast
have you been treating social media as an end in and of itself… instead of a stepping stone on your customer’s journey? What even IS a customer journey, and why does it matter? Some of you may have heard it termed a ‘sales funnel’ –... 
by TBOM | Jun 5, 2019 | Marketing, Planning, Podcast
how do you launch your handmade products? Do you have a product launch strategy? Or do you just pop things in your shop as you make them? In this episode we discuss a few different product launch models – including which one might be best for you, and how to... 
by TBOM | Nov 14, 2018 | Marketing, Podcast
Is your marketing a little.. well… haphazard? If so, you’re not alone. So many of us running a handmade business just market on a whim – rather than planning out what we’re going to do ahead of time. After all, we’re trying to fit it in... 
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