by TBOM | Jun 19, 2019 | Marketing, Podcast
when it comes to email marketing… …there are SO many different softwares and tools out there that it can be a bit daunting to pick one. In this episode, we talk about what those email marketing softwares actually do, why you need one, and the most...
by TBOM | Jun 12, 2019 | Marketing, Podcast
have you been treating social media as an end in and of itself… instead of a stepping stone on your customer’s journey? What even IS a customer journey, and why does it matter? Some of you may have heard it termed a ‘sales funnel’ –...
by TBOM | Jun 5, 2019 | Marketing, Planning, Podcast
how do you launch your handmade products? Do you have a product launch strategy? Or do you just pop things in your shop as you make them? In this episode we discuss a few different product launch models – including which one might be best for you, and how to...
by TBOM | May 1, 2019 | Advertising, Marketing, Podcast
When you’re growing a business, you can either spend money, or you can spend time. In this episode, we discuss the former – we discuss when and why you might want to invest in paid advertising. We outline a number of different places you could spend that...
by TBOM | Apr 24, 2019 | Marketing, Podcast
We would all love to buy every pretty thing we come across from our fellow makers – but even jeff bezos isn’t rich enough to buy it all! But I know you want to support your fellow makers, right? This week, we discuss 8 ways that you can do just that...
by TBOM | Feb 27, 2019 | Marketing
Should you be blogging for your handmade shop? Blogging has been a unique and successful way of writing and sharing about different kinds of experiences. So when it comes to your handmade shop, is it a good idea to blog about it? Why should you blog for your handmade...
Recent Comments