by TBOM | Jun 16, 2021 | Marketing, Photography, Podcast
will your handmade product photos attract customers? They say a picture is worth a thousand words. That couldn’t be more true than in your product photos. Often, your product photos is the first thing that catches the customers’ eyes. They then click/tap... 
by TBOM | May 5, 2021 | Branding, Marketing, Podcast
What does storytelling have to do with your business? Storytelling is not just limited to books and movies. It’s also applied to connecting your brand to your customers. And this is what the book Building a Storybrand by Donald Miller is all about and this is what we... 
by TBOM | Apr 28, 2021 | Marketing, Mindset, Podcast
Today we are spilling the ONLY secret for you to succeed in your handmade business. Are you ready? The secret is… There’s no secret! But there’s only one way to succeed in your handmade business and it may not be what you think. Find out what that is in this... 
by TBOM | Oct 21, 2020 | Marketing, Mindset, Planning, Podcast
In the last episode, we talked about all the different marketing numbers you should be looking at in your biz. Today, we’re focussing on a really important number – conversion rate. This is the number of sales you make as a percentage of the number of... 
by TBOM | Oct 7, 2020 | Marketing, Podcast, Social media
Almost everyone gets caught up in the vanity metrics. Unfortunately, ranking high in those metrics won’t help increase sales in your handmade business. So what numbers should you be focusing on then? That’s what this episode is all about. We’ll be... 
by TBOM | Sep 23, 2020 | Marketing, Podcast
Let’s talk about video! In this episode, we go over how to actually organise yourself when it comes to using video to promote your handmade shop and products and discuss what you need to have to make video easily (and what you really don’t), tools we recommend... 
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