The results are here!

We are beyond excited to share with you the results of the State of Handmade Survey 2020.
Over the next few weeks, we are going to be talking about them on the show, sharing the results, but also, and most interestingly, chatting about the insights and info we took away from them, what surprised us, what didn’t, and more!

In this first part, we are talking about the results around:

  • demographics;
  • business goals and strategy.

We recommend having the results/graphs in front of you as you listen to this if possible, it will make it easier to understand. If not, make sure to grab them anyway to refer to it later:

Take a look at the results and download the PDF version here.

Enjoy and when you’re done let us know what most surprised you in our free FB group.


~ Jess, Mik & Deb

listen now


It’s been a couple of weeks since we started collecting data from The State of Handmade Survey and the results are in! This is Part 1 of 2 episodes where we discuss what we discovered in the handmade industry – and some of the results took us by surprise. 


in this episode we cover:

  • The reasons why we made The State of Handmade Survey;
  • Sample size: 1827 people;
  • What to keep in mind when interpreting the results;
  • The location of respondents mostly came from North America;
  • Possible reasons why young people under 25 years of age are not into the handmade business;
  • Handmade business as a viable option for retirement;
  • Majority of the sample are female;
  • Common reasons why people have started their handmade business;
  • Majority of people don’t want to grow their business;
  • Handmade business is a viable full time business;
  • A vast majority of respondents are in business for more than a year;
  • Jewelry makes up 25% of handmade business and some reasons why it’s still doing well;
  • More than half (57%) of the respondents’ businesses has grown;
  • Majority of people are working 40 plus hours a week on their business;
  • The importance of pricing your products right to make it a sustainable business;
  • More people are spending more time on creating their products than marketing;
  • Top 3 ways how most people sell: online, markets and shows, and by word of mouth;
  • Avenues where most people make more sales;
  • Different platforms that makers use and sell online;
  • How satisfied are handmade businesses owners with online platforms.