how do you get people to your online shop?

What’s the first method you think of? Is it social media? Search? Advertising?

There are so many different ways to drive traffic to your handmade shop online – and some are definitely more effective than others.

In this episode we help you identify different traffic sources you can use to get your work noticed.

Enjoy!

~ Jess, Mik & Deb

listen now

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what we cover in this episode:

Differences between major social media platforms: Facebook, Instagram and Twitter
Why we are not using new social media platforms
Being aware of your target market and what social media platforms to use
How to drive traffic using search engine optimization (SEO)
Pinterest is a search engine and not a social media platform
Difference between Pinterest and Google
SEO takes a little more time to do
Using paid ads to get traffic and where to put your ads
The value of using PR as a local business
How getting featured in press can also work for online business
Participating in live shows\
Partnering with influencers or working with fellow makers who makes products that complements your stuff
Tips on what to be aware of when working with influencers
Selling your products in brick and mortar shops
Benefits of doing consignments
Word of mouth is the oldest of traffic source
Tips you can do to persuade positive word of mouth

mentions:

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