Avoiding early stages branding headaches…

Branding is a crucial element of your handmade shop strategy, but when you’re still in the early stages of your handmade shop journey you might find yourself thinking “What’s good enough?”

Most likely, you don’t have a few thousand dollars laying around waiting to be spent on a fancy designer and while you might be creative, you might not be a graphic designer.

In this episode of the Business of Making podcast, we talk about the options you might want to consider… and those you definitely want to avoid.

Enjoy, and when you’re done listening come and share your brand with us in our free FB community.

~ Jess, Mik & Deb 

listen now


When it comes to branding, what is sufficient and what is good enough? What you should avoid when working on your branding during the early stages of your business?

in this episode we cover:

  • What is the “visual aspect” of your brand
  • Not looking exactly the same as other small businesses out there by using stock imagery
  • Keeping your logo SIMPLE!
  • How logo generators can work …
  • … and how they may end up making your logo look like a hot mess
  • Why your logo is not what is going to sell your product
  • Why you should not obsess over your logo
  • Sticking to the highly recommended typographic logos
  • How the logo is just a small part of your visual branding
  • Working on quality photos of your products
  • Getting your thing out there and seeing if it sells first
  • Getting fancy with your visual branding once you have validated your idea
  • How to avoid choosing a logo and name that you may hate in the future
  • Having at least 1 or 2 colours consistently across your branding (and what to avoid when picking them)
  • How branding is closely related to your customers and their tastes (not yours)
  • Looking at what other makers from your niche are doing, not copying them, but using them as inspiration
  • How you will grow alongside your brand