how do you launch your handmade products?

Do you have a product launch strategy? Or do you just pop things in your shop as you make them?

In this episode we discuss a few different product launch models – including which one might be best for you, and how to make each launch model work!

If you want to drum up anticipation in your community – to get buzz around your biz – using product launches is a great strategy for this.

~ Jess, Mik & Deb 

PS. Have you heard about our live, interactive email marketing workshop series? To learn more and sign up, simply click here.

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what we cover in this episode:

  • Different models and strategies in launching your website or products
  • Bulk load launching: Product collection
  • Drip model: Launching one product at a time
  • Launching a set of your products
  • Your strategy will depend on what your business is about and what products you sell
  • Launching a one of a kind collection vs launching a reproducible collection
  • How to prepare, plan, and lead up to your launch
  • Lifetime cycle of your product collections
  • Auditing your products
  • Deciding what the best model and strategy is for you and your business