selling one-of-a-kind handmade items online can be a real struggle.

When you make reproducible products, there is a whole swathe of work you only have to do once – but when you sell OOAK, you have to do this work for EVERY item.

You have to photograph it, edit the photos, write a description, work out tags/keywords, upload everything… and the list continues! This makes selling OOAK online very time-consuming.

So – can it be done? Should it be done? And what are some strategies to make it less time-consuming, and more profitable?

~ Jess, Mik & Deb

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what we cover in this episode:

  • Making and selling one of a kind items
  • Creating product collections VS making different things all the time
  • How to get your messaging to the right customers
  • Creating a “bread and butter” line
  • Pricing one of a kind items
  • Building a fanbase/following wanting to have your work