by TBOM | Oct 28, 2020 | Podcast
Hello lovely Patrons – this one’s for you! So we’ve been talking about numbers this month – and now we’re going to go deep into the details… We’ve also created a free detailed downloadable spreadsheet to help you track your metrics! N.B. This... 
by TBOM | Oct 21, 2020 | Marketing, Mindset, Planning, Podcast
In the last episode, we talked about all the different marketing numbers you should be looking at in your biz. Today, we’re focussing on a really important number – conversion rate. This is the number of sales you make as a percentage of the number of... 
by TBOM | Oct 7, 2020 | Marketing, Podcast, Social media
Almost everyone gets caught up in the vanity metrics. Unfortunately, ranking high in those metrics won’t help increase sales in your handmade business. So what numbers should you be focusing on then? That’s what this episode is all about. We’ll be... 
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