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35: How open should you be about polarizing topics in your handmade business?

35: How open should you be about polarizing topics in your handmade business?

by TBOM | Jun 26, 2019 | Business, Marketing, Mindset, Podcast

well hello there, maker! This week on the podcast, we dove into a topic that’s not discussed publicly very often: should your personal values be your brand values? Religions, politics, environment, and so much more… the internet is a loud place and it can be...
34: What email marketing software should you use for your handmade shop?

34: What email marketing software should you use for your handmade shop?

by TBOM | Jun 19, 2019 | Marketing, Podcast

when it comes to email marketing… …there are SO many different softwares and tools out there that it can be a bit daunting to pick one. In this episode, we talk about what those email marketing softwares actually do, why you need one, and the most...
33: Social media is only the start of your customer journey!

33: Social media is only the start of your customer journey!

by TBOM | Jun 12, 2019 | Marketing, Podcast

have you been treating social media as an end in and of itself… instead of a stepping stone on your customer’s journey? What even IS a customer journey, and why does it matter? Some of you may have heard it termed a ‘sales funnel’ –...
32: 3 different ways to launch your handmade products

32: 3 different ways to launch your handmade products

by TBOM | Jun 5, 2019 | Marketing, Planning, Podcast

how do you launch your handmade products? Do you have a product launch strategy? Or do you just pop things in your shop as you make them? In this episode we discuss a few different product launch models – including which one might be best for you, and how to...

Recent Posts

  • 100: How we started, and where we’re going!
  • 99: why do women dominate the handmade industry
  • 98: Book Club
  • 97: Systems: How to create them (with minimum headaches)
  • 96: Systems: Order Processing

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