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The State of Handmade 2021

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recent episodes

Update to Tiers while we're on Sabbatical

130: Until next time...

128: Will your handmade shop benefit from a refresh in 2022?

127: How we finish the year strong, ready for the next one

126: 2x big 2022 announcements

125: What's your marketing DNA?

124: How to know when to quit or change tack?

123: The businesses we’ve run

122: Bookclub: Atomic Habits by James Clear

121: The Content Cycle - How to Save Time by Repurposing Content

120: The Good, Bad, and Ugly of Influencer Marketing

119: Are you spending too much time on social media?

118: Do you need social media to succeed?

117: The UK/EU Tax Nightmare

116: Selling in different languages

115: How to choose what holiday promos to run?

114: Mid-year check-in

113: Book Club: Wolfpack by Abby Wambach

112: Critiquing Product Photos from our Patrons

111: Don't make these 9 product photo mistakes

110: What to do when you run out of creativity

109: The State of Handmade 2021 - Part 2: In-depth analysis

108: The State of Handmade 2021 - Part 1: How has Covid impacted handmade sellers?

107: Book Club

106: The ONLY way to succeed in a handmade business

105: But what if I don’t sell anything?

104: Stop putting other people’s problems/priorities before your dreams

103: Pricing - what if your products are time consuming to make?

102: Perceived value - what is it and why you need it

101: A Formula To Price Your Handmade Products

100: How we started, and where we're going!

99: why do women dominate the handmade industry

98: Book Club

97: Systems: How to create them (with minimum headaches)

96: Systems: Order Processing

The State of Handmade 2021 Survey - Have your say!

95: Systems - why they'll make your life easier (& some examples!)

94: Preparing for 2021: 3 tools to help you plan

93: Wrapping up 2020 - part 2

92: Wrapping up 2020 - part 1

91: PATREON - Monthly/Quarterly tracking (and what to do with those numbers)? With bonus spreadsheet!

90: Why you need to pay attention to conversion rates

89: What marketing numbers should you pay attention to in your biz?

88: PATREON - How to plan, create and repurpose videos for your handmade shop

87: where can you use video to market your handmade biz?

86: Type of videos you can make to help sell your handmade products

85: PATREON - Q&A on website and marketplaces

84: Why should you sell your handmade goods on your own website?

83: why sell on marketplace sites like etsy?

Patreon: What we’ve learnt about being self-employed [82]

Short announcement - be back soon!

Patreon: Looking at the bigger picture to help you set priorities & let go [81]

Making time for the boring, tedious, little sh*t [80]

79: Shiny Object Syndrome

78 PATREON: How to pivot your handmade shop (and should you, really?)

77: Are you hesitant about marketing your work?

76: grit, resilience, and netflix

75 PATREON: CROSS REFERENCING

74: THE STATE OF HANDMADE SURVEY RESULTS PART 2

73: THE STATE OF HANDMADE SURVEY RESULTS PART 1

[72] live in the time of covid-19

71: seo - how to research and pick keywords for your shop

70: SEO: Pinterest, Google & Etsy

69: SEO 101: What it is + Why it matters

68: PATREON: Step by step to get customers from social to your shop

67: 8 traffic sources for your handmade business

66: Marketing: Then VS Now, a new type of hard

65: PATREON: Practical strategies to overcome mindset challenges

64: What to do when your inspiration disappears

63: Expectations vs. Reality

62: Changes are coming - our plans for TBOM in 2020

61: Making Your Vision Happen [From the Vault]

60: Clarifying Your Vision for the Year [From the Vault]

59: How to get everything out of your head when you're overwhelmed with business ideas

58: Do what you love and the money will follow?

57: what we hate about business

56: different ways to bring in income

55: Fear of failure (and success)

54: Favourite online business tools/apps

53: Email marketing mistakes you might be making

52: TBOM one year anniversary - celebrating our 1st year: the story behind the podcast

51: what if you don't want to grow? on keeping your biz deliberately small.

50: Learn how to say no

49: Accountability buddies

48: It's all figureoutable

47: How to create a planning system?

46: Setting social media boundaries

45: Raising kids & running a business

44: Do you really need to spend money to make money?

43: You don't have an 'Etsy Business'

42: how to sell more at handmade markets & craft shows.

41: Countdown to Christmas - It's Time to Plan!

40: Why finding a support network is crucial - and where to find it.

39: how to prepare for handmade markets & craft shows

38: self-care: what is it and why it's important in your handmade business

37: The 9 biggest lessons we've learnt about being creative entrepreneurs

36: Should you sell at craft markets and shows?

35: How open should you be about polarizing topics in your handmade business?

34: What email marketing software should you use for your handmade shop?

33: Social media is only the start of your customer journey!

32: 3 different ways to launch your handmade products

31: What should you be sending to your newsletter subscribers?

30: Why having a mailing list for your handmade business is vital

29: Q&A series 2 - answering your handmade business questions

28: Motivation - Where Does It Go And How To Get It Back.

27: should you use paid advertising to grow your handmade business?

26: 8 ways to help other makers succeed

25: Q&A Series - #1: Answering questions from our Patrons

24: How to work out what pain point your handmade product solves

23: Who am I to do this? How to deal with imposter syndrome in your handmade business

22: How to raise your handmade product prices

21: can you survive & thrive selling one-of-a-kind handmade items?

20: how to name your handmade business

19: Productivity hacks to help you focus

18: Should you be blogging for your handmade shop?
episode_18

17: Product Photography F.A.Q for Handmade Product Sellers

16: Don't ignore your money

15: the juggle - business, job (& maybe kids too).

14: discounts and sales - should you do them?

13: Your pricing checklist - what to include

12: Planning your marketing around special events and holidays

11: Transitioning to Running your Business Full-Time

10: Why we don't like New Years Resolutions (but set them anyway...)

9: Planning for 2019 Part 2 - How to Make your Vision Happen

8: Planning for 2019 Part 1 - Clarifying your Vision for the Year

7: How we find the energy to do our work

6: Can you support handmade and also shop at Big Box stores?

5: How to Choose a Mentor you can Trust

4: Branding - What's good enough when you're just getting started

3: Treat Marketing as an Experiment

2: Maker Myth: 'I'll get to make all day!'

1: What makes something handmade?

0: Who are the Maker Mavens?

what is the business of making?

The Business of Making is your weekly dose of reality for handmade business owners. On the podcast we talk about making as a business, the making of a business, and what it REALLY takes to succeed as a maker and a business owner.

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